Master's Degree English 1 year 6 months

品牌与传播

Emlyon Business School · Lyon, France

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Tuition€15,934

Duration1 year 6 months

Teaching languagesEnglish

DegreeMaster's Degree

Programme provider

Emlyon Business School

Lyon, France

University profile

At a glance

品牌与传播 is a master's degree programme lasting 1 year 6 months, taught in English at Emlyon Business School in Lyon, with tuition currently recorded as €15,934.

Program overview

在Emlyon商学院，品牌与传播硕士项目提供了对品牌战略和传播技术的动态探索。该项目为学生提供了在当今数字时代驾驭品牌的技能。

Curriculum

01品牌战略

02消费者行为

03数字营销

04创意传播

05品牌管理

06整合营销传播

07市场研究

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

EnglishPrimary teaching language

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Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.