Master's Degree English 1 year 6 months

国际市场营销与业务发展

Emlyon Business School · Lyon, France

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Tuition€19,167

Duration1 year 6 months

Teaching languagesEnglish

DegreeMaster's Degree

Programme provider

Emlyon Business School

Lyon, France

University profile

At a glance

国际市场营销与业务发展 is a master's degree programme lasting 1 year 6 months, taught in English at Emlyon Business School in Lyon, with tuition currently recorded as €19,167.

Program overview

Emlyon商学院的国际市场营销与业务发展硕士项目为学生提供在全球市场中蓬勃发展的必要技能。该项目强调创新策略和实践经验，以帮助毕业生为动态的商业环境做好准备。

Curriculum

01全球营销策略

02消费者行为

03数字营销

04国际业务发展

05市场研究技术

06品牌管理

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

EnglishPrimary teaching language

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Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.