Master's Degree 2 years

媒体策略与数字激活

Ecole Superieure De Publicite · Paris, France

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Tuition€20,000

Duration2 years

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Ecole Superieure De Publicite

Paris, France

University profile

At a glance

媒体策略与数字激活 is a master's degree programme lasting 2 years at Ecole Superieure De Publicite in Paris, with tuition currently recorded as €20,000.

Program overview

媒体策略与数字激活硕士项目为学生提供了在不断发展的媒体和数字营销领域中导航的技能。学生将学习制定有效的策略，以推动参与度并在当今数字世界中最大化影响力。

CityParis

Curriculum

01数字营销策略

02媒体规划与购买

03消费者行为分析

04社交媒体管理

05营销数据分析

06品牌战略发展

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.