Master's Degree 1 year

数字营销与电子商务

ISTEC, Paris (LG) · Paris, France

Apply now View university

Tuition€8,880

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

ISTEC, Paris (LG)

Paris, France

University profile

At a glance

数字营销与电子商务 is a master's degree programme lasting 1 year at ISTEC, Paris (LG) in Paris, with tuition currently recorded as €8,880.

Program overview

巴黎ISTEC的MBA数字营销与电子商务项目，旨在培养学生在数字营销和在线商务领域的卓越能力。获得宝贵的见解和实用技能，有效驾驭数字环境。

CityParis

Curriculum

01数字营销策略

02电子商务管理

03数字市场中的消费者行为

04营销数据分析

05社交媒体营销

06搜索引擎优化（SEO）

07数字品牌管理

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.