Master's Degree 1 yearReference DTBHBIP6

Digital Marketing and E-commerce

ISTEC, Paris (LG) · Paris, France

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Tuition€8,880

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

ISTEC, Paris (LG)

Paris, France

University profile

At a glance

Digital Marketing and E-commerce is a master's degree programme lasting 1 year at ISTEC, Paris (LG) in Paris, with tuition currently recorded as €8,880.

Program overview

The MBA in Digital Marketing and E-commerce at ISTEC, Paris, prepares students to excel in the dynamic fields of digital marketing and online commerce. Gain valuable insights and practical skills to navigate the digital landscape effectively.

CityParis

Curriculum

01Digital Marketing Strategies

02E-commerce Management

03Consumer Behavior in Digital Markets

04Data Analytics for Marketing

05Social Media Marketing

06Search Engine Optimization (SEO)

07Digital Brand Management

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.