Master's Degree English 2 years

数字营销与人工智能

Skema Business School · Unknown, France

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Tuition€19,000

Duration2 years

Teaching languagesEnglish

DegreeMaster's Degree

Programme provider

Skema Business School

Unknown, France

University profile

At a glance

数字营销与人工智能 is a master's degree programme lasting 2 years, taught in English at Skema Business School in Unknown, with tuition currently recorded as €19,000.

Program overview

数字营销与人工智能硕士项目提供了营销原则与人工智能技术的独特结合，旨在为学生准备不断发展的数字环境。

Curriculum

01数字营销策略

02营销中的人工智能

03营销数据分析

04数字环境中的消费者行为

05社交媒体营销

06搜索引擎优化（SEO）

07电子商务策略

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

EnglishPrimary teaching language

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Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.