Master's Degree 2 years

Marketing Digital y Comercio Electrónico

ISTEC, Paris (LG) · Paris, France

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Tuition€19,000

Duration2 years

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

ISTEC, Paris (LG)

Paris, France

University profile

At a glance

Marketing Digital y Comercio Electrónico is a master's degree programme lasting 2 years at ISTEC, Paris (LG) in Paris, with tuition currently recorded as €19,000.

Program overview

El MBA en Marketing Digital y Comercio Electrónico proporciona a los estudiantes las habilidades esenciales para prosperar en el mercado digital. Este programa enfatiza estrategias innovadoras y aplicaciones prácticas, preparando a los graduados para roles dinámicos en el siempre cambiante paisaje del comercio electrónico.

CityParis

Curriculum

01Estrategias de Marketing Digital

02Gestión del Comercio Electrónico

03Comportamiento del Consumidor en Mercados Digitales

04Análisis de Datos para Marketing

05Marketing en Redes Sociales

06Optimización para Motores de Búsqueda (SEO)

07Gestión de Marca Digital

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.