Master of Science in Digital Marketing and Influence Strategies

The MSc in Digital Marketing and Influence Strategies trains digital marketing experts who are capable of designing and implementing high-impact strategies. Combining strategic vision, creativity, and mastery of digital tools, the program immerses students in the current challenges of digital marketing: e-reputation management, influence, data, brand storytelling, AI trends, ethics, and more.Thanks to a professional program punctuated by concrete projects and certifications, students acquire the skills to manage large-scale campaigns and lead engaged communities.

Programme-specific requirements recorded in SIT Connect.

• You need a bachelor's degree or equivalent. ICN lists this MSc as taught in French. For programmes taught in French or bilingual programmes, ICN's language requirements list a French test at B2 level (DELF, DALF or TCF)
• you are exempt if French is your native language or your previous studies were in French. Selection is based on the application file, English proficiency and, depending on the campus, possibly French
• applicants whose most recent qualification is not French apply through ICN's international admissions portal or the Common App, followed by an asynchronous video interview.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

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Programme-specific document list.