Master's Degree 1 year

数字营销与创新

ESLSCA Business School - France · Paris, France

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Tuition€12,300

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

ESLSCA Business School - France

Paris, France

University profile

At a glance

数字营销与创新 is a master's degree programme lasting 1 year at ESLSCA Business School - France in Paris, with tuition currently recorded as €12,300.

Program overview

ESLSCA商学院的数字营销与创新MBA项目旨在培养学生在动态的数字营销世界中脱颖而出。该项目位于巴黎，结合创新策略与实际应用，为毕业生在数字经济中取得成功提供支持。

CityParis

Curriculum

01数字营销策略

02数字市场中的消费者行为

03营销数据分析

04社交媒体营销

05电子商务管理

06数字时代的品牌管理

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.