Bachelor's Degree 1 year

数字营销与电子商务管理

GROUPE ESC Clermont (LG) · Clermont-Ferrand, France

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Tuition€8,500

Duration1 year

Teaching languagesNot published

DegreeBachelor's Degree

Programme provider

GROUPE ESC Clermont (LG)

Clermont-Ferrand, France

University profile

At a glance

数字营销与电子商务管理 is a bachelor's degree programme lasting 1 year at GROUPE ESC Clermont (LG) in Clermont-Ferrand, with tuition currently recorded as €8,500.

Program overview

数字营销与电子商务管理学士课程为学生提供数字营销策略和电子商务运营的基本技能。学生将学习如何有效地导航数字环境，为在这一快速发展的领域中开展动态职业生涯做好准备。

CityClermont-Ferrand

Curriculum

01数字营销策略

02电子商务基础

03数字市场中的消费者行为

04社交媒体营销

05营销数据分析

06搜索引擎优化（SEO）

07数字品牌管理

Admission requirements

Programme-specific requirements recorded in SIT Connect.

Completed secondary/high-school education with good grades in relevant subjects, or an equivalent qualification / recognised foundation or pathway programme.

GPA: Good secondary-school results in relevant subjects

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.