Master's Degree English 1 year

数字营销与电子商务

ISTEC Business School · Paris, France

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Tuition€9,500

Duration1 year

Teaching languagesEnglish

DegreeMaster's Degree

Programme provider

ISTEC Business School

Paris, France

University profile

At a glance

数字营销与电子商务 is a master's degree programme lasting 1 year, taught in English at ISTEC Business School in Paris, with tuition currently recorded as €9,500.

Program overview

ISTEC商学院的MBA数字营销与电子商务项目为学生提供数字营销策略和电子商务管理的必要技能。该项目旨在帮助毕业生在快速变化的数字环境中蓬勃发展。

Curriculum

01数字营销策略

02电子商务管理

03消费者行为分析

04市场营销数据分析

05社交媒体营销

06搜索引擎优化（SEO）

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

EnglishPrimary teaching language

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Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.