Master's Degree 1 year

数字营销与电子商务

Toulouse Business School - Toulouse · Toulouse, France

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Tuition€19,500

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Toulouse Business School - Toulouse

Toulouse, France

University profile

At a glance

数字营销与电子商务 is a master's degree programme lasting 1 year at Toulouse Business School - Toulouse in Toulouse, with tuition currently recorded as €19,500.

Program overview

图卢兹商学院的数字营销与电子商务项目为学生提供进入数字市场所需的基本技能。该项目结合理论知识与实践应用，为毕业生在不断发展的数字商务领域做好准备。

CityToulouse

Curriculum

01数字营销策略

02电子商务管理

03数字市场中的消费者行为

04营销数据分析

05社交媒体营销

06搜索引擎优化（SEO）

07数字品牌管理

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

DuolingoMinimum 110

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.