Programme provider
University profile American Business College
Paris, France
数字营销 is a master's degree programme lasting 2 years, taught in English at American Business College in Paris, with tuition currently recorded as €12,900.
数字营销硕士课程为学生提供数字战略、分析和消费者行为等必要技能，为他们在数字领域的动态职业生涯做好准备。
01数字营销策略
02数字环境中的消费者行为
03社交媒体营销
04营销数据分析
05搜索引擎优化（SEO）
06内容营销
07数字广告
Programme-specific requirements recorded in SIT Connect.
- A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
- entry typically expects a 2:2/2:1 (UK) or equivalent.
GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent
Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.
EnglishPrimary teaching language
LanguageCert AcademicAsk us
Programme-specific document list.
Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.
1Choose the programme
Review the verified facts and degree-level requirements.
2Check eligibility
SIT Connect reviews your education and language background.
3Prepare documents
Complete the university-specific checklist and translations.
4Submit your application
Continue to the central application portal.
Frequently asked questions
How long is 数字营销?
The official catalogue records a duration of 2 years.
Which languages are used for 数字营销?
The official programme record lists English. A required language certificate or minimum score must be confirmed for the chosen intake.
What is the tuition fee?
€12,900 is the tuition currently recorded in SIT Connect. Currency conversions on this page are estimates.
Can I apply now?
Yes. SIT Connect currently has an application-ready intake for this programme.