Master's Degree 1 year

传播与战略营销

EFAP, School of Communication - France · Paris, France

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Tuition€12,050

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

EFAP, School of Communication - France

Paris, France

University profile

At a glance

传播与战略营销 is a master's degree programme lasting 1 year at EFAP, School of Communication - France in Paris, with tuition currently recorded as €12,050.

Program overview

MBA 传播与战略营销课程为学生提供在动态营销环境中导航所需的基本技能。学生将学习制定有效的沟通策略和推动业务成功的营销计划。

CityParis

Curriculum

01战略营销管理

02数字营销策略

03消费者行为

04品牌管理

05整合营销传播

06市场研究技术

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 5.5

DuolingoMinimum 100

PTE AcademicMinimum 59

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.