AI-Driven Digital Marketing & Analytics

Course Overview The MSc in Digital Marketing & Artificial Intelligence equips students with the skills to leverage cutting-edge AI technologies for strategic marketing success. Through an innovative curriculum, learners explore the latest AI tools such as prompting, image and video generation, social network analysis, and natural language processing to design and execute impactful digital marketing campaigns. The programme blends creativity with data-driven decision-making, preparing graduates to lead in the rapidly evolving digital landscape. Key Program Highlights Master the newest AI tools for marketing: prompting, image and video generation, NLP, and social data analysis. Develop advanced skills in planning, implementing, and optimizing digital marketing strategies. Gain practical, real-world experience through a 6-month internship with a top national or international company. Combine creativity, technology, and analytics to drive innovative marketing solutions. Ideal for aspiring digital marketing professionals seeking expertise in AI integration and automation.

Programme-specific requirements recorded in SIT Connect.

• A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
• entry typically expects a 2:2/2:1 (UK) or equivalent.

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Prepare for and book LanguageCert Academic with SIT Connect

Programme-specific document list.