RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI)

In a rapidly changing digital world, companies depend on marketing specialists who can design strategic and data-driven campaigns that generate real engagement and business growth. The RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI) programme provides you with the skills to thrive in the digital economy, combining advanced marketing tools, analytics, and strategic communication to boost organisational performance. The programme is ideal for motivated individuals looking to master SEO, content strategy, social media, and digital branding, while also harnessing AI, automation, and consumer behaviour insights to improve campaign results. You’ll tackle practical industry projects, explore case studies from leading brands, and learn directly from experienced professionals. Over the duration of this program, you will: Master core areas of digital marketing – including brand strategy, content creation, data analytics, and performance marketing. Hands-on experience with MarTech tools – and explore the transformative potential of Generative AI in marketing and advertising. Develop expertise in marketing technologies – from CRM and automation platforms to AI-driven analytics and campaign optimisation. Apply your skills in real-world projects – through hands-on assignments and case studies that turn theory into practice. Expand your career opportunities – gain access to BSBI’s professional network and industry-focused curriculum. Stay ahead of industry trends – the program reflects the latest innovations, preparing you to become a highly sought-after marketing professional in a competitive, global digital landscape. Choose to enhance your Professional Master’s with a dual program awardDelivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage. This pathway gives you the opportunity to graduate with three recognised qualifications: a Professional Master’s diploma from BSBI an RNCP Level 7 diploma from PPAa UK academic degree awarded by the University of Chichester * Eligibility requirements apply for entry into the academic route for the dual programme award. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning. Who is this programme for? What you’ll gain from this programme?This programme is ideal for driven learners who want to excel in the fast-changing field of digital marketing. Whether you’re a marketing professional seeking new skills, an entrepreneur growing your online presence, or a career-changer entering the digital sector, you’ll gain practical experience and the knowledge needed to master modern tools, develop innovative strategies, and use data to enhance results in today’s digital economy. This programme is perfect for those looking to master digital platforms and omnichannel marketing. It equips students with in-demand skills to design data-driven, impactful campaigns. Graduates are prepared for roles such as Digital Consultant, Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, or Customer Analytics Specialist, giving them the expertise to lead and innovate in a fast-paced, digital-first environment

Programme-specific requirements recorded in SIT Connect.

• You must be at least 21 years old. BSBI Paris admits applicants on one of three routes: a bachelor's degree or an equivalent qualification (including vocational, technical or continuing-education qualifications) officially recognised at that level, with an international equivalent assessed by UK ENIC
• at least 3 years of relevant professional experience in a role requiring bachelor's-level competencies (typically managerial or supervisory)
• or a combination of the two. Professional-route applications are assessed individually and decided by the academic team, and the optional Dual Programme Award (an additional University of Chichester degree) is open only through the academic route. English at B2 level is required
• French is not a condition of admission. All applicants have a short interview with a member of BSBI's Sales Team that checks documents, knowledge of the chosen programme, language level and payment readiness.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

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Programme-specific document list.