Master of Science in Trade Marketing, Distribution & Business Development (MSc 2)

Trade Marketing brings together all the marketing actions carried out or financed by a manufacturer-supplier in ‘collaboration’ with distributors in order to maintain their competitiveness. Implemented by the sales forces, Trade Marketing reflects a desire to act jointly on spending items and business sectors that allow for lower prices, increased sales and improved service to the final customer. With its 3 million employees in France, the sales and distribution sector is a key sector of the economy. Today, sales and marketing functions are those that recruit the most executives (manager of sales teams, store manager…), in France and abroad. The objective of this training is to offer a curriculum in line with market needs, in a developing sector. The course is aimed at learners with a marketing and/or sales profile, who wish to acquire skills in marketing, management, entrepreneurship and franchising. There are many opportunities for those who want to undertake. All sectors are concerned, personal equipment, home, car service, real estate, travel… The training aims to train learners in positions of: category manager, network facilitator, area manager, sector manager, store manager, store director, franchisee, franchise development manager, brand manager, buyer, product manager, merchandiser, sales manager, etc.

General France requirements for this degree level. The institution must confirm the final programme checklist.

• A completed qualification appropriate for Master's Degree.
• Academic transcripts and any programme-specific assessment requested by the institution.
• Final requirements must be confirmed for the applicant's education system and intake.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

Preparation checklist; final document rules and certified translations are confirmed during application review.