Master of Science in Trade Marketing, Distribution & Business Development (MSc 2)

Trade Marketing brings together all the marketing actions carried out or financed by a manufacturer-supplier in ‘collaboration’ with distributors in order to maintain their competitiveness. Implemented by the sales forces, Trade Marketing reflects a desire to act jointly on spending items and business sectors that allow for lower prices, increased sales and improved service to the final customer. With its 3 million employees in France, the sales and distribution sector is a key sector of the economy. Today, sales and marketing functions are those that recruit the most executives (manager of sales teams, store manager…), in France and abroad. The objective of this training is to offer a curriculum in line with market needs, in a developing sector. The course is aimed at learners with a marketing and/or sales profile, who wish to acquire skills in marketing, management, entrepreneurship and franchising. There are many opportunities for those who want to undertake. All sectors are concerned, personal equipment, home, car service, real estate, travel… The training aims to train learners in positions of: category manager, network facilitator, area manager, sector manager, store manager, store director, franchisee, franchise development manager, brand manager, buyer, product manager, merchandiser, sales manager, etc.

Programme-specific requirements recorded in SIT Connect.

• Direct entry to the second year (MSc 2, a one-year programme) requires at least four years of higher education: a validated Bac+4 such as a Master 1 or the first year of a business-school master's (240 ECTS credits or 120 US credits), normally in a field related to the MSc (several programme pages also accept students who are completing one)
• several finance MSc (e.g. Audit & Management Control, Financial Manager Banking & Insurance, Wealth Management) also ask for experience in that field. A three-year bachelor's degree plus three years' professional experience in the same field may be accepted instead, subject to the school's approval. Admission is by online application, review of the file and a motivation interview, followed by an admission letter, registration with a deposit, and the French student visa.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

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Programme-specific document list.