Master of Science in Trade Marketing, Distribution & Business Development (MSc 1 + MSc 2)

Trade Marketing brings together all the marketing actions carried out or financed by a manufacturer-supplier in ‘collaboration’ with distributors in order to maintain their competitiveness. Implemented by the sales forces, Trade Marketing reflects a desire to act jointly on spending items and business sectors that allow for lower prices, increased sales and improved service to the final customer. With its 3 million employees in France, the sales and distribution sector is a key sector of the economy. Today, sales and marketing functions are those that recruit the most executives (manager of sales teams, store manager…), in France and abroad. The objective of this training is to offer a curriculum in line with market needs, in a developing sector. The course is aimed at learners with a marketing and/or sales profile, who wish to acquire skills in marketing, management, entrepreneurship and franchising. There are many opportunities for those who want to undertake. All sectors are concerned, personal equipment, home, car service, real estate, travel… The training aims to train learners in positions of: category manager, network facilitator, area manager, sector manager, store manager, store director, franchisee, franchise development manager, brand manager, buyer, product manager, merchandiser, sales manager, etc.

Programme-specific requirements recorded in SIT Connect.

• For the two-year MSc (MSc 1 + MSc 2) you need a bachelor's degree or other three-year higher-education diploma (Bac+3: 180 ECTS credits or 90 US credits)
• several programme pages also accept students who are completing one. Most programme pages ask for a related field (for example finance, management or economics for Audit & Management Control
• marketing, communication, management, business or economics for Marketing & Brand Management). Holders of a four-year degree (Bac+4, 240 ECTS or 120 US credits, e.g. a Master 1) can instead enter the second year (MSc 2) directly for one year. International applicants apply online, have an online motivation interview and receive an admission decision (admission letter), then register and pay a deposit before applying for a French student visa through Campus France or the local consulate. Proof of English or French level is needed, depending on the programme's language of instruction.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

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Programme-specific document list.