Master of Science in Spirits Marketing & Business Development (MSc 1 + MSc 2)

France is a country renowned for these spirits with famous productions such as: Cognac (a wine brandy produced in the region of Cognac), Calvados (an apple brandy produced in Normandy), Armagnac (a brandy produced in the region of Armagnac) or the Grand Marnier (a liqueur made from orange and cognac). In addition to these products and brands, which are the major export markets, there are other spirits, which are not originally produced in France but which are experiencing very good growth levels. We can note liqueurs, vodka, aniseed aperitifs, rum, gin and whisky. The trade balance of French spirits exports has been growing steadily for several years and also reached its highest level in 2022. France is the world’s second largest exporter with more than 5.8 billion spirits in 2022. Several factors contribute to the reputation of French spirits: The quality of raw materials: French spirits are made from high-quality products, such as fruit, cereals and wines; The distillers’ know-how: they have developed unique expertise in distillation; Oak barrel ageing: most French spirits are aged in oak barrels, which gives them a unique flavor. INSEEC is committed to attracting the best professionals and professors in the spirits industry. This training was created to give students the opportunity to enter this dynamic sector by giving them a range of practical, theoretical and multicultural knowledge.

Programme-specific requirements recorded in SIT Connect.

• For the two-year MSc (MSc 1 + MSc 2) you need a bachelor's degree or other three-year higher-education diploma (Bac+3: 180 ECTS credits or 90 US credits)
• several programme pages also accept students who are completing one. Most programme pages ask for a related field (for example finance, management or economics for Audit & Management Control
• marketing, communication, management, business or economics for Marketing & Brand Management). Holders of a four-year degree (Bac+4, 240 ECTS or 120 US credits, e.g. a Master 1) can instead enter the second year (MSc 2) directly for one year. International applicants apply online, have an online motivation interview and receive an admission decision (admission letter), then register and pay a deposit before applying for a French student visa through Campus France or the local consulate. Proof of English or French level is needed, depending on the programme's language of instruction.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

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Programme-specific document list.