Master of Science in Data Marketing Manager (MSc 2)

Data processing is gradually becoming a priority for companies and new professions are emerging. The Data Marketing Manager program is aimed at learners who have passed a Bac +4 with bases in marketing, statistics and database management, engineers or professionals in reconversion, wishing to participate in the digital transition of a company in all sectors of activity (energy, transport, banking, commerce, security, defence, etc.) In the current context of developments related to data exploitation, the Data Marketing Manager improves the efficiency of decision-making and makes the entire value chain more efficient. At the marketing level in particular, he masters the different types of consumers, segmentation and scoring methods in order to improve customer knowledge. It issues recommendations to refine the strategy and operational implementation. The MSc Data Marketing Manager targets the positions of Marketing & Research Manager, Consumer Insight Manager, Market Insight Manager, Data Manager, Marketing Data Officer, Consumer & Shopper Insight Manager, Consumer & Shopper Knowledge Manager, Consumer Intelligence Manager.

Programme-specific requirements recorded in SIT Connect.

• Direct entry to the second year (MSc 2, a one-year programme) requires at least four years of higher education: a validated Bac+4 such as a Master 1 or the first year of a business-school master's (240 ECTS credits or 120 US credits), normally in a field related to the MSc (several programme pages also accept students who are completing one)
• several finance MSc (e.g. Audit & Management Control, Financial Manager Banking & Insurance, Wealth Management) also ask for experience in that field. A three-year bachelor's degree plus three years' professional experience in the same field may be accepted instead, subject to the school's approval. Admission is by online application, review of the file and a motivation interview, followed by an admission letter, registration with a deposit, and the French student visa.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

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Programme-specific document list.