Master of Science in Data Marketing Manager (MSc 1 + MSc 2)

Data processing is gradually becoming a priority for companies and new professions are emerging. The Data Marketing Manager program is aimed at learners who have passed a Bac +4 with bases in marketing, statistics and database management, engineers or professionals in reconversion, wishing to participate in the digital transition of a company in all sectors of activity (energy, transport, banking, commerce, security, defence, etc.) In the current context of developments related to data exploitation, the Data Marketing Manager improves the efficiency of decision-making and makes the entire value chain more efficient. At the marketing level in particular, he masters the different types of consumers, segmentation and scoring methods in order to improve customer knowledge. It issues recommendations to refine the strategy and operational implementation. The MSc Data Marketing Manager targets the positions of Marketing & Research Manager, Consumer Insight Manager, Market Insight Manager, Data Manager, Marketing Data Officer, Consumer & Shopper Insight Manager, Consumer & Shopper Knowledge Manager, Consumer Intelligence Manager.

General France requirements for this degree level. The institution must confirm the final programme checklist.

• A completed qualification appropriate for Master's Degree.
• Academic transcripts and any programme-specific assessment requested by the institution.
• Final requirements must be confirmed for the applicant's education system and intake.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

Preparation checklist; final document rules and certified translations are confirmed during application review.