Master's Degree 2 yearsReference AKDXSI5Z

Digital Marketing And Omnichannel Strategy

Montpellier Business School · Montpellier, France

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Tuition€27,200

Duration2 years

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Montpellier Business School

Montpellier, France

University profile

At a glance

Digital Marketing And Omnichannel Strategy is a master's degree programme lasting 2 years at Montpellier Business School in Montpellier, with tuition currently recorded as €27,200.

Program overview

The MSc in Digital Marketing and Omnichannel Strategy equips students with the skills to navigate the evolving landscape of digital marketing. Students will learn to create effective marketing strategies that leverage multiple channels to engage consumers and drive business success.

CityMontpellier

Curriculum

01Digital Marketing Fundamentals

02Consumer Behavior in Digital Spaces

03Omnichannel Strategy Development

04Data Analytics for Marketing

05Social Media Marketing

06Search Engine Optimization (SEO)

07Content Marketing Strategies

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

DuolingoMinimum 95

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.