Master's Degree 2 yearsReference 6FS30RQE

Marketing Analytics and Data Intelligence

Paris School of Business (PSB), France · Paris, France

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Tuition€31,580

Duration2 years

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Paris School of Business (PSB), France

Paris, France

University profile

At a glance

Marketing Analytics and Data Intelligence is a master's degree programme lasting 2 years at Paris School of Business (PSB), France in Paris, with tuition currently recorded as €31,580.

Program overview

The MSc in Marketing Analytics and Data Intelligence at Paris School of Business equips students with essential skills in data analysis and marketing strategies, preparing them for the evolving business landscape.

CityParis

Curriculum

01Data Analytics for Marketing

02Consumer Behavior Analysis

03Digital Marketing Strategies

04Market Research Techniques

05Predictive Analytics in Marketing

06Brand Management

07Marketing Metrics and Performance

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.